Staying ahead of the competition is important! Here are some of the best B2B platform examples and principles to use today, tomorrow, and in 5 years from now!
The B2B ecommerce industry is expected to grow aggressively in the future and if you want to stay ahead of the competition, now is the right time to welcome new tips, strategies, and trends.
What about B2B ecommerce practices? Are there any practices that can help you run a successful B2B online store?
There is no better example of long-term strategy and planning than Amazon. This number-one marketplace is known for being at the forefront al all new things. We’ve discussed with some of the Amazon sellers and we’ve come up with some of the best B2B platform examples and practices to use now and in the future:
- Personalized marketing: Over 80% of B2B buyers research online before making a purchase. The early research stage is usually happening across channels including Facebook, Twitter, LinkedIn, and etc. Personalization in B2B industry is using CRM data to tailor messaging to specific customers and then use automation technology from email, social media platforms, and etc. to deliver those messages. The tools are out there. By using the right tools, you can automate and personalize Facebook ads, convert visitors into buyers, and more.
- Interactive content: The most effective way to learn anything is by actually doing it. People need to see, touch, hear, smell, and get the final picture. All of these things are difficult to replicate on the web. This is one reason why B2B buyers aren’t making purchases online. Detailed and long product descriptions are fine but they aren’t enjoyable to read and they are not persuasive. One great tool ecommerce solution Shopify offers is dynamic pricing with Shopify Scripts. You can get real-time updates as buyers’ input change. For example, Merchology uses Shopify Scripts to update cart pricing based on when customers make size changes or product quantity.
- Ecommerce automation: Automation means less work of what you are currently doing. Scaling your B2B store is possible by automating some of the tasks that steal your time and money and distract you from accomplishing your business goals. Shelfies, for example, is using Shopify Flow which is an automation platform that allows Shopify merchants to customize unique backend workflows and simplify the process so employees can focus on tasks that increase sales.
Adopt these practices and be prepared for what the future may bring!
Other topics that you can check in:
- B2B Online Store
- B2B Ecommerce Platform
- Shopify Plus