Myths about B2b E-Commerce Platforms
Providing your b2b buyers with significant experience is essential because they will purchase from your online store. In this era, the quality of your products and your website can lose meaning if you fail to consider the customers’ experience. Thus, a b2b e-commerce platform that has the discount and promotion feature is essential. It will increase the conversion rate,and your revenue will rise. Also, one that has Google fonts should be your consideration. It will enable your website to load at high speed. However, some myths can make you select a platform that will not work well for your business. Being aware and avoiding these myths will make you run a business of high returns. Here they are:
A professional website is essential because it will enhance your customers’ experience. However, it doesn’t mean that you must create a website from scratch for it to look professional. Building from scratch can make you create a sketchy website if you don’t have the design skills. Also, it can cost you more money because you may require hiring a designer. Some of the designers are busy and can forget to include some essential feature in your site. Thus, considering a b2b e-commerce platform is crucial. Most of these platforms come with advanced features that will enhance the growth of your business.
The design of your website doesn’t matter if you havehigh-quality b2b products
Everyone loves to purchase high-quality products. Thus, as an online retailer, you need to ensure that the products you are providing are quality. But how will customers know that they are great products? The design of your website matters a lot. When buyers come across your site, they can tell more about your products by just looking at the design. Hence, you need to select a b2b e-commerce platform that has a clean and modern design. Also, the customization feature is essential. It will enable you to tweak your template and come up with a professional and unique design. To see some of the best designs for you website, click here.
Marketing tools are not necessary as long as you have a professional website
Marketing will help you convey a message to millions of customers. Some retailers think that a professional website and quality products are all they need to run a successful business. They have no idea that being closer to target customers and telling them about the products is essential. With a b2b e-commerce platform that has great marketing tools, you can achieve this. The SEO will enable you to tell the search engine users more about your products. Also, social media integration will help you sell your quality products to Facebook and Instagram users.
Only the expensive b2b e-commerce platforms will enable you to create a professional website
Although the price matters when selecting a b2b e-commerce platforms, the first thing that you need to consider is the features. If your goal is to succeed in the b2b business, you need to ensure that your website has advancedfeatures to enhance growth. Some expensive platforms come with fewer features that will make you run a business of less growth. Platforms such as Shopify plus has a low price,and it will allow you to draft a professional website.
The customer support feature is not essential as long as the platform has a user-friendly interface
This myth can make you encounter challenges which can lead to losses. A user-friendly b2b e-commerce platform is critical because it will allow you to create a website by yourself. However, at times you may encounter challenges and need someone to help you fix the issues quickly. Thus, customer support is crucial in every platform. One that is available for 24/7 should be your consideration.